PUPPET XXXMAS

We were asked to create and produce puppets for Optimus Christmas campaign.
The idea was to develop characters and sets, handmade, presenting the Christmas offers of Optimus.
It was fun to invent different personalities and see them come alive. Hand drawing approvals before applying the costumes and shooting the puppets.
The sets were also surprising, some took a lot of work, others, like the mountain, were as simple as crumpling a A1 paper sheet.
At first, a short movie was to be made, but unfortunately never happened.
This productions happen in such a short period of time that we always feel we could do so much more with the end result. Not a complain just a reality.
We’d would love to do more of these projects in the future.

MEGA OUTDOOR

Falta copy

VOGUE

We were in the middle of a very big campaign launch at the time. Sara Ferreira, who were in Partners back then, asked us to do this one.
It was a cool project and working with Sara is always good fun. One condition only, no changes after sketches approval stage.
It came out to be a good choice, even though it's a small project we like it. It actually won the prize of best illustration.
Recreating Helmut Newton on paper is always an honor. So here it is.

TOSHIBA

Havas WW challenge: “Can you do a bear riding a bike?”
Sure, why not. We had to train a bear for two whole years and then shoot it.
Well, not really, no cycling bear at hand. So we worked with a dozen photos to create this composition.

Toshiba’s advertising campaign concept is about impossible situations.
The copy reads “This is more probable to happen then a Toshiba to break down”.
So, here he is escaping the city on a bike...

CUF

With 18 hospitals, CUF is the leading health service operator in Portugal.
Besides the advertising campaigns for the opening of four hospitals we were asked to create CUF’s internal communication for several departments.

“Why is it that regarding health services, ads usually are so dull and serious?”
No headaches here, we decided to opt for a direct and humorous approach.
Here’s a small selection.

SUPERBOCK

We love beer and apparently beer loves us too.
Superbock is portugal’s biggest beer brand. For the last years Havas WW, their advertising agency, asked us to create compositions for their regional advertising campaigns,
So Havas WW throws us the idea and we make it happen. We made dozens of them. Always red light deadlines but working with a super team.
Here’s a few...

BAHR

We were asked to accept the challenge to develop a 360º project for Bairro Alto Hotel 5th floor. To create a restaurant. The restaurant. Bairro Alto Hotel is at the heart of Lisbon and already won 6 prizes for the best Europe 5 star boutique Hotel. Eduardo Souto Moura, a Pritzker prize award winner, was to develop the rest of the architecture renewal and construction of the expantion of the hotel. We had to rebuilt the entire 5th floor, create all the interior architecture from scratch. As it is a building from the XVIII century, we found many unexpected surprises. We had to develop everything, naming, image, decoration, designing furniture, decoration, artwork. The whole shabang.