BAIRRO ALTO HOTELConcept / Design / ProductionBAIRRO ALTO
HOTEL
HOTEL
Bairro Alto Hotel is a multi award winning five star boutique hotel in the heart of Lisbon.
With the hotel’s expansion strategy and building construction works in full steam ahead mode we were asked to restyle the logo.
It grew to a complete rebranding with over 200 pieces, with a whole new visual concept ranging from coasters to car sized wood sculptured models of the hotel.
With the hotel’s expansion strategy and building construction works in full steam ahead mode we were asked to restyle the logo.
It grew to a complete rebranding with over 200 pieces, with a whole new visual concept ranging from coasters to car sized wood sculptured models of the hotel.
CLIENT
B. A. HOTEL
AGENCY
thestudio
TYPE OF WORK
Concept
Design
Production
Design
Production
CONCEPT
LOCATION, LOCATION, LOCATION
Set in an 18th century building overlooking Lisbon’s historical centre and the river tejo, the hotel has an absolutely unbeatable location that sets it apart from all other hotels.
More then its pristine service and charming interiors, we wanted to focus on its unique location: the heart of lisbon, with all its bustling activity, restaurants, stores and historical flair, where everything happens.
In essence: WHERE LISBON IS
So we recreated the historical city’s grid, playfully including iconic elements that make part of Lisbon’s imaginary and personality.
Set in an 18th century building overlooking Lisbon’s historical centre and the river tejo, the hotel has an absolutely unbeatable location that sets it apart from all other hotels.
More then its pristine service and charming interiors, we wanted to focus on its unique location: the heart of lisbon, with all its bustling activity, restaurants, stores and historical flair, where everything happens.
In essence: WHERE LISBON IS
So we recreated the historical city’s grid, playfully including iconic elements that make part of Lisbon’s imaginary and personality.
MOTIONS
To keep everybody informed about Bairro Alto Hotel during the different stages of its renewal and expansion, we recreated the whole area in several animated 3D movies.
It was great fun seeing the river, the surrounding streets and buildings coming to life.
Here’s a selection, click on the images, lean back and enjoy.
It was great fun seeing the river, the surrounding streets and buildings coming to life.
Here’s a selection, click on the images, lean back and enjoy.
KEEPING IN TOUCH
Everyone, from clients to media, should be surprised when getting in touch with Bairro Alto Hotel’s communication.
From “Le box”, a skilfully handcrafted mahogany box displaying the hotel’s expansion, carefully assembled presskits to the invitations and objects for several events, everything is created in order to create a maximum of awareness and reflect the new Bairro Alto Hotel.
From “Le box”, a skilfully handcrafted mahogany box displaying the hotel’s expansion, carefully assembled presskits to the invitations and objects for several events, everything is created in order to create a maximum of awareness and reflect the new Bairro Alto Hotel.
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GERMANO DE SOUSADesign Creative Direction / Post ProductionGERMANO
DE SOUSA
DE SOUSA
Germano de Sousa Laboratories asked us to do an intervention of their headquarters in lisbon.
The briefing showed us what a great project it could be right from the start.
Germano de Sousa presented us their values, where they came from and whar they believed in and gave us total creative freedom.
The final outcome surpassed all expectations.
What better proof then to be invited again to do the 1.300 sq. ft. of window display of their northern headquarters in Oporto’s main avenue?
Great people, great client.
The briefing showed us what a great project it could be right from the start.
Germano de Sousa presented us their values, where they came from and whar they believed in and gave us total creative freedom.
The final outcome surpassed all expectations.
What better proof then to be invited again to do the 1.300 sq. ft. of window display of their northern headquarters in Oporto’s main avenue?
Great people, great client.
CLIENT
Laboratórios Germano de Sousa
AGENCY
thestudio
TYPE OF WORK
Concept
Research
Design
Production
Research
Design
Production
CONCEPT
Medical laboratories are all about science, about research, knowledge and
the health of the patient.
We wanted the intervention to be part of the architecture. telling the history of medicine since antiquity, combining art with architecture.
Taking advantage of the luminosity that came through the glass roof and windows, we worked with layers of acrylic plates, metals and print, mixed with king size laboratory material.
The result is a mix of materials with changing reflections and shadows.
the health of the patient.
We wanted the intervention to be part of the architecture. telling the history of medicine since antiquity, combining art with architecture.
Taking advantage of the luminosity that came through the glass roof and windows, we worked with layers of acrylic plates, metals and print, mixed with king size laboratory material.
The result is a mix of materials with changing reflections and shadows.
OPORTO
Over 1.300 sq. ft. of window display in Oporto’s main avenue.
We worked the actual glass components in king size version, creating a huge laboratory trajectory.
During the night leds inside the test tubes and flasks brings the whole composition to life.
We worked the actual glass components in king size version, creating a huge laboratory trajectory.
During the night leds inside the test tubes and flasks brings the whole composition to life.
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ON THE ROADNaming / Production / Mixed Media / Photography / Set DesignON THE ROAD
One more love affair chapter. We never forget our first love and in this case we never forget our first client. We made it with love.
Being on the road, getting inspiration everywhere, mixing everything, loving everyone, kind of corny but so filled with life.
Poems like 'Having a coke with you' by Frank O'Hara, sayings by Rivera and pure nonsense. Those were the ingredients of this project.
Using my daughter Kiara and Bárbara's daughter Carlota made us work and care even more. I always enjoy every detail of this project.
We had fun creating and producing. Thanks Bárbara Osório for such a great time.
Being on the road, getting inspiration everywhere, mixing everything, loving everyone, kind of corny but so filled with life.
Poems like 'Having a coke with you' by Frank O'Hara, sayings by Rivera and pure nonsense. Those were the ingredients of this project.
Using my daughter Kiara and Bárbara's daughter Carlota made us work and care even more. I always enjoy every detail of this project.
We had fun creating and producing. Thanks Bárbara Osório for such a great time.
CLIENT
Pedroso & Osório
AGENCY
thestudio
TYPE OF WORK
Naming
Production
Mixed Media
Photography
Set Design
Production
Mixed Media
Photography
Set Design
CONCEPT
Aqui vai haver um copy qualquer
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LEGAL STUFF
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BETWEENCreative Direction / Photography / Production / DesignBETWEEN
Another chapter of our love affair. We used to get together with Bárbara Osório, see the new fabric collection and develop ideas for the season.
In this case Bárbara wanted to present the fabric textures, up close.
We had to come up with an idea that would allow us to create deep appealing images translating the overall concept.
So, details was the word. And life is about paying attention to the little things. If we look up close we'll find the beauty in them.
We wrote a few sentences related to that idea and sow them on the fabrics.Note: Oh that's me on the bike and with the camera. Bárbara is with the trolley. :D
In this case Bárbara wanted to present the fabric textures, up close.
We had to come up with an idea that would allow us to create deep appealing images translating the overall concept.
So, details was the word. And life is about paying attention to the little things. If we look up close we'll find the beauty in them.
We wrote a few sentences related to that idea and sow them on the fabrics.
CLIENT
Optimus
AGENCY
HAVAS WW
TYPE OF WORK
Creative Direction
Photography
Production
Design
Photography
Production
Design
CONCEPT
BETWEEN is about the forms we acquire throughout life. We find ourselves between the beginning and the end, never knowing where we really are. Meanwhile we feel textures, make patterns, see shapes and live flavors.
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LEGAL STUFF
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PROMEMORIAConcept / Production / DesignPROMEMORIA
When Romeo Sozzi, founder and CEO of luxury furniture brand Promemoria,
called us to meet him in Lecco, Italy, we jumped to the idea of working with
one of the great italian designers.
He felt that many of his clients had conservative views regarding the combination of colours and textures of the fabrics he worked with.
Romeo challenged us to create a catalogue that would show the range of the brand’s fabrics and what one could do with them.
called us to meet him in Lecco, Italy, we jumped to the idea of working with
one of the great italian designers.
He felt that many of his clients had conservative views regarding the combination of colours and textures of the fabrics he worked with.
Romeo challenged us to create a catalogue that would show the range of the brand’s fabrics and what one could do with them.
CLIENT
PROMEMORIA
AGENCY
thestudio
TYPE OF WORK
Concept
Production
Design
Production
Design
CONCEPT
THE ALCHEMIST
We came up with the idea of an alchemist roaming through nature, collecting every sort of elements into a box to transform them into extravagant fabrics.
We had to collect sticks, stones, plants, snails for several days and miles.
We were left with bruises, moskito bites and this catalogue.
Every man made object can be traced to nature.
We came up with the idea of an alchemist roaming through nature, collecting every sort of elements into a box to transform them into extravagant fabrics.
We had to collect sticks, stones, plants, snails for several days and miles.
We were left with bruises, moskito bites and this catalogue.
Every man made object can be traced to nature.
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LEGAL STUFF
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MUSACreative Direction / Naming / Graphic Design / ProductionMUSA
The briefing was to create a brand that would be used on different beauty accessory items. The initial market was Australia.
The concept and naming that we developed said everything we wanted to communicate.
MUSA:
A source of artistic inspiration. In mythology, the Muses were nine goddesses who symbolized the arts and sciences. Today, a muse is a person who serves as an artist's inspiration. Often filmmakers talk about a certain actor being a muse — meaning the actor inspired a movie. Writers, painters, musicians, and other artists have muses. Muse can also refer to thinking deeply.
Who wouldn't want to be a Muse? This is the graphic result.
The concept and naming that we developed said everything we wanted to communicate.
MUSA:
A source of artistic inspiration. In mythology, the Muses were nine goddesses who symbolized the arts and sciences. Today, a muse is a person who serves as an artist's inspiration. Often filmmakers talk about a certain actor being a muse — meaning the actor inspired a movie. Writers, painters, musicians, and other artists have muses. Muse can also refer to thinking deeply.
Who wouldn't want to be a Muse? This is the graphic result.
CLIENT
Musa
AGENCY
thestudio
TYPE OF WORK
Creative Direction
Naming
Graphic Design
Production
Naming
Graphic Design
Production
Here's a more "Outdoorsy" approach that appealed to the australian market.
We love the way the geometric patterns work on the old pictures
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LEGAL STUFF
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KK IBIZAConcept / Photography / Production / DesignKK IBIZA
Another chapter of our love affair. We used to get together with Bárbara Osório, see the new fabric collection and develop ideas for the season.
In this case Bárbara wanted to present the fabric textures, up close.
We had to come up with an idea that would allow us to create deep appealing images translating the overall concept.
So, details was the word. And life is about paying attention to the little things. If we look up close we'll find the beauty in them.
We wrote a few sentences related to that idea and sow them on the fabrics.Note: Oh that's me on the bike and with the camera. Bárbara is with the trolley. :D
In this case Bárbara wanted to present the fabric textures, up close.
We had to come up with an idea that would allow us to create deep appealing images translating the overall concept.
So, details was the word. And life is about paying attention to the little things. If we look up close we'll find the beauty in them.
We wrote a few sentences related to that idea and sow them on the fabrics.
CLIENT
KK Ibiza
AGENCY
thestudio
TYPE OF WORK
Concept
Fotography
Production
Design
Fotography
Production
Design
CONCEPT
BETWEEN is about the forms we acquire throughout life. We find ourselves between the beginning and the end, never knowing where we really are. Meanwhile we feel textures, make patterns, see shapes and live flavors.
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18.68Concept / Naming / Design / Production18.68
Located in Lisbon’s cosmopolitan Chiado district, you’ll find the cocktail bar 18.68 in what was located the formely oldest fire station in Europe.
We where asked to create the brand from scratch.
Starting with the concept we came up with the name 18.68, the year the fire station was founded. As a tribute we created a concept and graphic universe that pays hommage to the closely intertwined history of this space.
We where asked to create the brand from scratch.
Starting with the concept we came up with the name 18.68, the year the fire station was founded. As a tribute we created a concept and graphic universe that pays hommage to the closely intertwined history of this space.
CLIENT
B. A. HOTEL
AGENCY
thestudio
TYPE OF WORK
Concept
Naming
Design
Production
Naming
Design
Production
CONCEPT
Over 150 years ago, the year was 1868, notorious lisbon dandy Agusto Macieira saved Madame Carlota single-handedly from her burning salon in Lisbon.
Overwhelmed by his own deed, he then and there decided to found the first volunteer firefighter corporation in
Europe. Or so goes the story.
Inspired by illustrations of the time, we spinned our tale further creating nonsensical characters and situations. Perfect for 18.68 clients to look at them over a perfect cocktail. Cheers.
Overwhelmed by his own deed, he then and there decided to found the first volunteer firefighter corporation in
Europe. Or so goes the story.
Inspired by illustrations of the time, we spinned our tale further creating nonsensical characters and situations. Perfect for 18.68 clients to look at them over a perfect cocktail. Cheers.
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PUPPET XXXMASCharacter Design & Development / Mixed Media / Photography / Set Design / ProductionPUPPET XXXMAS
We were asked to create and produce puppets for Optimus Christmas campaign.
The idea was to develop characters and sets, handmade, presenting the Christmas offers of Optimus.
It was fun to invent different personalities and see them come alive. Hand drawing approvals before applying the costumes and shooting the puppets.
The sets were also surprising, some took a lot of work, others, like the mountain, were as simple as crumpling a A1 paper sheet.
At first, a short movie was to be made, but unfortunately never happened.
This productions happen in such a short period of time that we always feel we could do so much more with the end result. Not a complain just a reality.
We’d would love to do more of these projects in the future.
The idea was to develop characters and sets, handmade, presenting the Christmas offers of Optimus.
It was fun to invent different personalities and see them come alive. Hand drawing approvals before applying the costumes and shooting the puppets.
The sets were also surprising, some took a lot of work, others, like the mountain, were as simple as crumpling a A1 paper sheet.
At first, a short movie was to be made, but unfortunately never happened.
This productions happen in such a short period of time that we always feel we could do so much more with the end result. Not a complain just a reality.
We’d would love to do more of these projects in the future.
CLIENT
Optimus
AGENCY
HAVAS WW
TYPE OF WORK
Character Design & Development
Mixed Media
Photography
Set Design
Production
Mixed Media
Photography
Set Design
Production
The hand drawings were made after we developed their personalities. Good laugh it was. They had to be as accurate as possible due to the impossibility of changes after puppets conception.
THE CHARACTERS
THE ELF
FAST HANDS JOHNY
Santa's right arm. Runned a black market business on the side.
In charge of all the gifts deliveries. Slim chimney fitter.
People realized a lot of goods missing after Christmas.
Never caught in action. Address unknown.
THE SNOWMAN
ARTHUR LOW
Unemployed, part-time trainee delivery boy.
Dressing with a snowman costume was part of the job description.
Considered not fit for the job due to constant delays and costumer complains.
Fired on the end of Christmas. Never saw a penny.
THE RAINDEER
LOLLY VINE
Diagnosis - Self will deficiency.
8 Rehabs under his belt.
Warrant in 37 different countries due to DUI.
Very uplifting personality, loyal friend.
Clubbing and night dancing.
SANTA
SANTA CLAUS
Head of Santa's motorbike group.
Dresses in leather or latex depending on the situation.
Loved all over for his tender looks and fluffy appearance.
Made a fortune with an early contract with Coca-Cola.
German backgrounds.
MAKING OF
Between plasticine, cast, fabrics and lots of paper turning thestudio into a puppet contruction site for a couple of weeks was not really appealing but we saw it as new opportunity for a new studio interior design.
We tried to have as many of little details on each character so emphasize their personalities.
We tried to have as many of little details on each character so emphasize their personalities.
The not so fun part was after the puppets were created things started to disappear.
Fast hands Johnny probably had nothing to do with it. But I guess we’ll never know. So it was not long that we stuck them in a box never to open it again.
Fast hands Johnny probably had nothing to do with it. But I guess we’ll never know. So it was not long that we stuck them in a box never to open it again.
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MEGA OUTDOORPhoto Compositing / Photography / 3D / Post ProductionMEGA OUTDOOR
Falta copy
CLIENT
Optimus
AGENCY
HAVAS WW
TYPE OF WORK
Photo Compositing
Photography
3D
Post Production
Photography
3D
Post Production
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LEGAL STUFF
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VOGUEMixed Media/Photography/Set DesignVOGUE
We were in the middle of a very big campaign launch at the time. Sara Ferreira, who were in Partners back then, asked us to do this one.
It was a cool project and working with Sara is always good fun. One condition only, no changes after sketches approval stage.
It came out to be a good choice, even though it's a small project we like it. It actually won the prize of best illustration.
Recreating Helmut Newton on paper is always an honor. So here it is.
It was a cool project and working with Sara is always good fun. One condition only, no changes after sketches approval stage.
It came out to be a good choice, even though it's a small project we like it. It actually won the prize of best illustration.
Recreating Helmut Newton on paper is always an honor. So here it is.
CLIENT
Vogue
AGENCY
HAVAS WW
TYPE OF WORK
Mixed Media
Photography
Set Design
Photography
Set Design
STUDIES & MAKING OF
LAYERS & LAYERS & LAYERS...
They actually build a full size stand for Vogue's Fashion Night Out. Where people could take photos as models. We have to ask for pics... We enjoy creating handmade situations, even in the middle of all the mess we were going through, we could relax doing this one.
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TOSHIBAPhoto CompositingTOSHIBA
Havas WW challenge: “Can you do a bear riding a bike?”
Sure, why not. We had to train a bear for two whole years and then shoot it.
Well, not really, no cycling bear at hand. So we worked with a dozen photos to create this composition.
Toshiba’s advertising campaign concept is about impossible situations.
The copy reads “This is more probable to happen then a Toshiba to break down”.
So, here he is escaping the city on a bike...
Sure, why not. We had to train a bear for two whole years and then shoot it.
Well, not really, no cycling bear at hand. So we worked with a dozen photos to create this composition.
Toshiba’s advertising campaign concept is about impossible situations.
The copy reads “This is more probable to happen then a Toshiba to break down”.
So, here he is escaping the city on a bike...
CLIENT
TOSHIBA
AGENCY
HAVAS WW
TYPE OF WORK
Photo Compositing
Cut and glue, then cut another detail and glue again.
Leg B. with the head nr.3 plus paws from picture 8.
More sun behind the skyline please.
Meet Stu, the multitask bear.
Leg B. with the head nr.3 plus paws from picture 8.
More sun behind the skyline please.
Meet Stu, the multitask bear.
This one was just for fun.
Here comes Bobo, Stu’s best friend.
Here comes Bobo, Stu’s best friend.
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CUFConcept/Copy/Post Production/DesignCUF
With 18 hospitals, CUF is the leading health service operator in Portugal.
Besides the advertising campaigns for the opening of four hospitals we were asked to create CUF’s internal communication for several departments.
“Why is it that regarding health services, ads usually are so dull and serious?”
No headaches here, we decided to opt for a direct and humorous approach.
Here’s a small selection.
Besides the advertising campaigns for the opening of four hospitals we were asked to create CUF’s internal communication for several departments.
“Why is it that regarding health services, ads usually are so dull and serious?”
No headaches here, we decided to opt for a direct and humorous approach.
Here’s a small selection.
CLIENT
CUF
AGENCY
thestudio
TYPE OF WORK
Concept
Copy
Post Production
Design
Copy
Post Production
Design
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SUPERBOCKMock-up / Photo Compositing / Post ProductionSUPERBOCK
We love beer and apparently beer loves us too.
Superbock is portugal’s biggest beer brand. For the last years Havas WW, their advertising agency, asked us to create compositions for their regional advertising campaigns,
So Havas WW throws us the idea and we make it happen. We made dozens of them. Always red light deadlines but working with a super team.
Here’s a few...
Superbock is portugal’s biggest beer brand. For the last years Havas WW, their advertising agency, asked us to create compositions for their regional advertising campaigns,
So Havas WW throws us the idea and we make it happen. We made dozens of them. Always red light deadlines but working with a super team.
Here’s a few...
CLIENT
UNICER
AGENCY
HAVAS WW
TYPE OF WORK
Mock-up
Photo Compositing
Post Production
Photo Compositing
Post Production
CONCEPT
EX-LIBRIS
Each ad features the local ex-libris, being small fishing villages, gothic windows, you name it, transformed into a beer glass. Saúde!
along with typical expressions (some lost in translation here).
Each ad features the local ex-libris, being small fishing villages, gothic windows, you name it, transformed into a beer glass. Saúde!
along with typical expressions (some lost in translation here).
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BAHREverything / 360 project / All!BAHR
We were asked to accept the challenge to develop a 360º project for Bairro Alto Hotel 5th floor. To create a restaurant. The restaurant. Bairro Alto Hotel is at the heart of Lisbon and already won 6 prizes for the best Europe 5 star boutique Hotel. Eduardo Souto Moura, a Pritzker prize award winner, was to develop the rest of the architecture renewal and construction of the expantion of the hotel. We had to rebuilt the entire 5th floor, create all the interior architecture from scratch. As it is a building from the XVIII century, we found many unexpected surprises. We had to develop everything, naming, image, decoration, designing furniture, decoration, artwork. The whole shabang.
CLIENT
Bairro Alto Hotel
AGENCY
thestudio
TYPE OF WORK
Everything
360º project
CONCEPT
Bairro Alto is 500 plus years old. Since then it has been the place of choice for the great Portuguese geniuses to “drink” their inspiration that translates in all their work. It is an honor for us to to be a part of the local history of this place that we cherish so much.
The concept we developed for this project is an homage to all the artists that drinked, lived and died here. It is to the ones we admire.
It is an homage to Bairro Alto. The soul of Lisbon.
The concept we developed for this project is an homage to all the artists that drinked, lived and died here. It is to the ones we admire.
It is an homage to Bairro Alto. The soul of Lisbon.
BOHEMIAN MANIFEST
Bohemian:
a person who is interested in artistic and unusual things, for example art, music, or literature, and lives in an informal way that ignores the usually accepted ways of behaving.
Manifesto:
Weapon used by artists to present their principles and intentions.
It represents irreverence, the breaking of a cycle, the beginning of a new chain.
For all that happened and will happen in Bairro Alto.
a person who is interested in artistic and unusual things, for example art, music, or literature, and lives in an informal way that ignores the usually accepted ways of behaving.
Manifesto:
Weapon used by artists to present their principles and intentions.
It represents irreverence, the breaking of a cycle, the beginning of a new chain.
For all that happened and will happen in Bairro Alto.
How the manifest is manifested:
Through the subversion of traditional and characteristic elements of Lisbon.
Applying, with a sense of humor, its reinterpretation within the irreverence and originality of these artists.
The Bohemian manifesto is a transversal element to the personalities that have marked our history and elevated our culture.
To whom we owe so much.
To those who created eternal works, developed between each glass of wine.
Applying, with a sense of humor, its reinterpretation within the irreverence and originality of these artists.
The Bohemian manifesto is a transversal element to the personalities that have marked our history and elevated our culture.
To whom we owe so much.
To those who created eternal works, developed between each glass of wine.
BRIEFING
We were asked to do something disruptive but elegant, cool but sophisticated. Something unique with it's own personality. Thestudio presented the concept: Bohemian Manifest. Bairro Alto neighborhood, in Lisbon, is more than 500 years old. Known for it's bohemian night life, since early times. We focused on the most notorious bohemian Portuguese artists that lived and died there throughout history. With Thestudio's approach and design language.
MANIFESTO BOÉMIO
Challenges:
Creating and producing big dimensions art installations for the venue. Designing and producing exterior and interior furniture. Finding the tree, that was cut 40 years ago, for the 14 meters long bar counter. The huge marble block for the 9 meters kitchen counter. All different suppliers to manage.
Creating and producing big dimensions art installations for the venue. Designing and producing exterior and interior furniture. Finding the tree, that was cut 40 years ago, for the 14 meters long bar counter. The huge marble block for the 9 meters kitchen counter. All different suppliers to manage.
CONSTRUCTION
Challenges: Creating and producing big dimensions art installations for the venue. Designing and producing exterior and interior furniture. Finding the tree, that was cut 40 years ago, for the 14 meters long bar counter. The huge marble block for the 9 meters kitchen counter. All different suppliers to manage.
STUDIES
Outcome:
I'll use some reviews from the trial opening to talk about results:
"The best restaurant in Lisbon. Cool but sophisticated ambiance..." (Claire Havet). "Amazing to see all the effort put into every detail, brilliant design and quality!"(John Tegner). "excited to find a most elegant, modern enjoyable atmosphere, vibrant and fashionable..."(Yael Meni). We manage to develop something original and unique.
"The best restaurant in Lisbon. Cool but sophisticated ambiance..." (Claire Havet). "Amazing to see all the effort put into every detail, brilliant design and quality!"(John Tegner). "excited to find a most elegant, modern enjoyable atmosphere, vibrant and fashionable..."(Yael Meni). We manage to develop something original and unique.
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PROMEMORIACreative Direction / 360 projectPROMEMORIA
Promemoria, situated in the beautiful Lake Como, north of Italy, challenged Thestudio to create a record breaking time concept for their new collection.
Inspired by the Sahel desert we decided to create a real desert with purple and orange sand throughout all items that we developed, including the installation on the Venue in Via Monte Napoleone, Milan. 18 tons of sand in total.
Here’s the result.
Inspired by the Sahel desert we decided to create a real desert with purple and orange sand throughout all items that we developed, including the installation on the Venue in Via Monte Napoleone, Milan. 18 tons of sand in total.
Here’s the result.
CLIENT
Promemoria
AGENCY
thestudio
TYPE OF WORK
Concept
Design
Production
CONCEPT
The Sahel Desert Essence is the evocative theme used to tell the story of Promemoria, and so the most beautiful, most perfect object is always that of tomorrow. Just like the ever-transforming desert dunes, which never cease to amaze as they change.
The indefinable, relentless flowing of time concerns us all. But it is a theme that is of particular interest to Promemoria , which was founded on a commitment to improve the future through a remembrance of the past, creating furniture that defies labelling as classics or contemporary pieces, that eschews fads: that conveys to every individual a personal vision of the past, evoking familiar and intimate memories, with sensations that are unique for each of us – thanks also to personalised features- but immediately recognisable to everyone.
The indefinable, relentless flowing of time concerns us all. But it is a theme that is of particular interest to Promemoria , which was founded on a commitment to improve the future through a remembrance of the past, creating furniture that defies labelling as classics or contemporary pieces, that eschews fads: that conveys to every individual a personal vision of the past, evoking familiar and intimate memories, with sensations that are unique for each of us – thanks also to personalised features- but immediately recognisable to everyone.
CATALOGUE
Sahel is a gift to time, a breath of peace in this challenging time we are living, a breath that will allow life back to nature’s rhythm and pureness.
Promemoria is synonymous with refined hands that, like the winds of the Desert, shape incredible, imaginative designs, with the help of creatives from around the world. Like worldly divinities bringing forth ideas, they develop new creations intended for the spaces where we spend our lives. This is the magic of Promemoria , like the magic of the Desert. A humanism that goes back one hundred years and that creates, influences and enraptures.
Promemoria is synonymous with refined hands that, like the winds of the Desert, shape incredible, imaginative designs, with the help of creatives from around the world. Like worldly divinities bringing forth ideas, they develop new creations intended for the spaces where we spend our lives. This is the magic of Promemoria , like the magic of the Desert. A humanism that goes back one hundred years and that creates, influences and enraptures.
Thestudio is a workshop where many hands act as living, intelligent tools, moving with passion and experience around different ideas in the tireless pursuit of the essence of all that is beautiful, tasteful and great.
SAY HI!
LEGAL STUFF
The Studio lda, all rights reserved 2020
BOTTEGA GHIANDACreative Direction / 360 projectBOTTEGA GHIANDA
The high end carpentry atelier Bottega Ghianda is considered one of the finest exclusive furniture manufacturors.
Bottega Ghianda is a distinguished member of a select group of workshops renowned worldwide. They bring to life their century-old craftsmanship, enriched by deep passion, expertise, and an extensive understanding of materials, seamlessly blending wood with various other elements.
Bottega Ghianda is a distinguished member of a select group of workshops renowned worldwide. They bring to life their century-old craftsmanship, enriched by deep passion, expertise, and an extensive understanding of materials, seamlessly blending wood with various other elements.
CLIENT
BOTTEGA GHIANDA
AGENCY
thestudio
TYPE OF WORK
Concept
Design
Installation
Production
CONCEPT
IF YOU CAN’T TAKE THEM TO THE DESERT, TAKE THE DESERT TO THEM
Based on the collection’s concept “Desert Fredo / Sahel”, BottegaGhianda, affiliated with Promemoria, dives into the colours, textures and ambience of the desert.
We decided to translate the concept literally by trucking 18 tonnes of coloured desert sand to the Salone internazionale del Mobile in Milano, plunging the showrooms, the catalogues and visitors in meter high sand dunes.
Based on the collection’s concept “Desert Fredo / Sahel”, BottegaGhianda, affiliated with Promemoria, dives into the colours, textures and ambience of the desert.
We decided to translate the concept literally by trucking 18 tonnes of coloured desert sand to the Salone internazionale del Mobile in Milano, plunging the showrooms, the catalogues and visitors in meter high sand dunes.
WE BRING YOU THE DESERT
The Salone Internazionale del Mobile is a hub of experimentation and cross-pollination, a place for interface and fresh opportunities for reflection on the world of design and planning.
Work in progress - showeling tons of sand to reinvent Sahel’s vibrant dunes in the middle of Milano...
The Salone Internazionale del Mobile is a hub of experimentation and cross-pollination, a place for interface and fresh opportunities for reflection on the world of design and planning.
Work in progress - showeling tons of sand to reinvent Sahel’s vibrant dunes in the middle of Milano...
SAY HI!
LEGAL STUFF
The Studio lda, all rights reserved 2020
SAY HI!
LEGAL STUFF
The Studio lda, all rights reserved 2020